Aie is not a rebellion to subvert and to destroy, it is a rebellion for beauty and for positive energy. Aie aims to rejuvenate and to regenerate, to hydrate and to nourish, and – yes –to help save the seas and the planet while doing this. Aie is led by global 23 professionals out of which 17 are women together with over 60 years of experience in beauty industry. The company owns their R&D, manufacturing and the brand and therefore holds control to all. Aie makes no compromises, but you make the decisions. Do you choose to heal from within instead of covering up? Do you choose to treat nature the right way when nature treats you the right way? Do you choose to be your ultimate luxurious self? Yes, yes and yes? Good. We will get along just fine.