Eluo was born out of the desire to start a new dialogue around beauty. They believe the way you cleanse and care for your skin is much more than a multi-step product application, it’s an opportunity to show yourself care. To cleanse is to be mindful, to remain present and to engage all of your senses. They're elevating this simple daily ritual with their collection of exfoliating masks and polishes. Inspired by the ancient beauty practices of cultures that came before, .eluo. delivers a collection that becomes a modern ritual.