Hoot TENCEL™ Technology

The number of clothing garments produced annually has more than doubled since the year 2000 and there are no signs of the growth slowing down, with global clothing sales on track to increase fivefold by the year 2050.

To offset this mounting issue, we worked with Lenzing, a manufacturer based in Austria. Their TENCEL™ Lyocell fibers using REFIBRA™ technology are manufactured through an award-winning, efficient process. The process recycles a portion of cotton scraps from clothing production and blends them with eucalyptus wood pulp from FSC-certified farms to produce new virgin fibers. It is referred to as a closed-loop process, meaning that 99% of the solvent used is recycled for another batch, instead of going back into the environment.

Utilizing cotton scraps from already manufactured clothing reduces the need to extract additional raw materials from the earth and lowers the impact on natural resources - contributing to the goal of a circular economy in the textile industry. 

Beyond a solution for the landfill, it’s a solution for sheets. The fabric created from this fiber is smooth and gentle on the skin, with superior moisture absorption, breathability, and bacteria protection.