Deluna's slogan "Wear the Universe" speaks of their purpose: to make jewelry more than just a fashion piece, and rather a symbolic statement of oneself. As a brand inspired by the universe and everyone's unique universes, they aim to capture each individuality that stems from one's backgrounds, experiences, and cultures. Indeed, every piece of jewelry is made with sincerity and purpose to celebrate the wearer.

As a small, minority-owned brand that launched amidst a pandemic, Deluna surely has a lot of story to tell. Their team is also mostly women and an ethnic minority, and they all receive fair wage, benefits, and a safe working environment. Partner suppliers are vetted for ethical and responsible practices. They make sure there's no middlemen or unnecessary markups to keep the cost low and accessible to everyone. They believe in opportunities.